Nosto

Nowadays, customer experiences are all about providing customers with the right offering at the right time. The Nosto personalization platform ensures that every visitor has a relevant customer experience by collecting data from actual transactions and website behaviors and then processing it using patented algorithms and AI. Nosto collects significant amounts of data on each visitor and then uses these insights to present the products or contents that visitors are most likely seeking as product recommendations, category merchandising pop-ups, e-mails, Facebook or Instagram ads - all in real time.

Nosto's unique real-time product and visitor data management guarantees that customer experiences are truly personal and one-of-a-kind. Irrelevant products and images are removed for visitors, instead focusing on what can really lead to a purchase. The platform also offers a wide range of possibilities for easy optimization based on the e-retailer's key indicators including conversion rate, average order value, CTR and prioritization of products with the best margin, all of which can be optimized and A/B tested.

Nosto's thoughts on Litium:
Litium is a very strong platform player and collaborating with us means creating a flexible offer for all e-commerce customers. The aim of our cooperation is to tailor unique customer journeys based on behavioral and transactional data, individually for each customer and regardless of both where the customer finds themselves in their journey and what device they are using. This is becoming an increasingly natural offering and together we are coming up with the best method. Etailers looking to make traffic to their website more efficient, optimize their marketing and increase their conversion rate have everything to gain from the Nosto/Litium collaboration.

Litium + Nosto = a winning concept for relevant, customer-specific purchasing journeys.
The Nosto personalization platform learns from customer behavior on websites built on Litium. Examples of data sent to Nosto are the categories, brands and products a customer is viewing, what the customer puts in their shopping cart, what they search for and naturally, what they finally buy. Litium syncs the product information to Nosto so the same images and texts can be used in the recommendation engine.

Litium also sends in-stock information to avoid recommending products that are not available for order. Litium can also send up-to-date promotional prices to Nosto so that any discounts and offers can be displayed in product recommendations. In addition, displaying product recommendations on e.g., landing pages are easy and user-friendly since they are managed as blocks in Litium's CMS.

Tibers Möbler, Dermosil and others successfully use the Litium/Nosto combo.


Kontaktperson:
Pär From, Partner Manager Norra Europa
Telefon: +46 70 231 45 95
E-post: par.from@nosto.com

Nosto enables retailers to deliver personalized digital shopping experiences at every touch point, across every device. An AI-Powered Personalization Platform designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading commerce brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in Helsinki, Berlin, Stockholm, London, New York, Los Angeles and Paris.

To learn more, visit www.nosto.com