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Nordic Digital Commerce in B2B 2023

Nordic Digital Commerce in B2B 2023 - insights you do not want to miss!

For the 7th year in a row, Litium is publishing a survey with the aim of mapping how Nordic B2B companies work and see digital commerce. The survey is now complete, and we compile now the results for the launch of the report will be launched in May.

Ensure you receive your copy of the the report directly at launch by registering your interest to the right!

Three key findings from Nordic Digital Commerce in B2B 2022:

  • 67% of B2B companies use digital channels to enable sales. An e-commerce solution, with or without required login, remains the most popular channel for digital B2B sales: over a third (39%) of companies offer one or both options for online purchases.
  • Wholesalers remain ahead of the other segments as 91% now use digital channels for sales or sales enablement.
  • Nearly one-third (32%) of B2B companies consider digital commerce an important part of their sustainability efforts. This figure is as high as 41% for companies with more than 500 million in revenue.

    ”Launching an e-commerce solution and sales
    app led to a substantial decrease in phone calls and eased workloads for our sales team. This has allowed us to grow our business without having to hire more employee." – CEO at a Wholesaler

    Have you read last year's report for 2022? If not, you can find it here.