Simon Molneryd has been the e-commerce manager at Tingstad for six years and is currently responsible for digital sales and the development of Tingstad Marketplace.
“We have had e-commerce for a long time, but our
customers have only recently started placing their orders online to any significant extent. Since we have been active in e-commerce for such a long time, we were ready when the market exploded and became receptive. I believe this was a great advantage for us.”
Growing demand for e-commerce in B2B
The difference between how B2B and B2C companies do business is diminishing, and Tingstad recognized that customers increasingly expect the same simple shopping experience they are accustomed to when shopping as private individuals. Consequently, an increasing number of B2B online stores will be designed to look like e-commerce does in the B2C segment..
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