Litium Report: Nordic Digital Commerce for B2B 2022

44% has focused more on the transitioning to digital sales due to the pandemic 

The report Nordic Digital Commerce in B2B 2022 show how Nordic B2B-companies continue to accelerate their investments in digital channels. An already strong trend that has accelerated even more during the pandemic. Example:

  • 59 percent of companies expect to sell through digital channels outside their home market in three years
  • Wholesalers remain ahead of the other segments as 91% now use digital channels for sales or sales enablement.
  • 73% of B2B companies that use digital sales channels predict that their online sales will continue to increase in the coming three years.
  • One third believe that investments in digital commerce are an important part of the company's sustainability work.

The report is Litium’s sixth report and is based on a survey of more than 900 decision markers, making it the most comprehensive survey of its kind in the Nordic region.

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