As expected, digitalization is high up on the agenda for Scandinavian companies today. The market is changing and so are customer expectations in B2B. The report will give you several valuable insights about the development of digital commerce for B2B companies. Some examples:

  • 65% of B2B companies sell through digital channels. The most common sales channel is an online store (34% of companies), which may be password protected or open to the public. 
  • The approach to digital commerce is a question for the senior management team within B2B companies. Within a majority of companies, this responsibility generally falls on one or more members of senior management, for example the CEO, CMO or sales manager. 
  • The ability to make data-driven decisions is essential for profitable and efficient digital commerce. However, of the companies surveyed this year, only 13% report that they use a data-driven approach. 18% say they regularly collect and analyze data, typically weekly or monthly. 

Download the report and use the insights to guide you in your digitalization of commerce.


Scandinavian B2B Commerce 2021 is Litium’s fifth report on digital B2B commerce. It is based on a survey of 900 decision-makers from Sweden, Norway and Denmark.